Turquoise logoTurquoise logo white
  • About us
  • What we do
  • Contact us

Optimising Communication for NCFE

31/01/2017EducationSam Riley

NCFE is a national awarding organisation with over 500 nationally accredited qualifications in their portfolio. NCFE wanted to establish the motivational profile of their customer base in order to help optimise communication with key groups, using Turquoise’s bespoke System DNA profiling system.

Approach

An online survey was undertaken with 5 key teacher groups selected by NCFE:

  • FE Colleges
  • Sixth Form Colleges
  • Schools
  • Private Training Providers
  • Prisons

Emails with survey links were sent to current NCFE customers who fell into one of the five groups above. The survey was designed, hosted and scripted by Turquoise. In total 710 customers completed the survey in full.

Insight

The combination of the online methodology, previous qualitative market research with these audiences and the use of the System DNA profiling tool enabled NCFE to further develop and optimise appropriate messaging and content. This resulted in a measurable improvement in communication between NCFE and its customers.

Previous post Teacher Engagement Study Next post Student Segmentation Study

Recent articles

  • Visitor experience market research for the National Trust 21/03/2018
  • Student application market research 22/02/2018
  • Water Sector Market Research Experience 20/01/2018
  • How market research revolutionised advertising 15/11/2017
  • Behavioural and attitudinal segmentation 12/11/2017

Browse more

  • Animal Healthcare
  • Audience Segmentation
  • Automotive
  • Case Studies
  • Charities
  • Company News
  • Education
  • Ethical Healthcare
  • Featured
  • Finance & Insurance
  • Food and Drink
  • Insight
  • Local Government
  • OTC Healthcare
  • Public Health
  • Skills
  • Trend Projects
  • Utilities

A name you can trust

We have been industry leaders for 30 years, perfecting unique market research techniques through years of hard work and investment, thus ensuring the Turquoise name is one our clients can always trust.

mrs

Get in touch

3 Liberty Court,
Roundswell Business Park,
Barnstaple,
EX31 3FD

01271 337 100

Email
Facebook
Twitter
Google+
LinkedIn
BlogTestimonials
© 2016-18 Turquoise Thinking Ltd, incorporated in England and Wales, registration number 05493454