Thinking about the design of your next kitchen? IKEA already have a Virtual Reality app for that. PowerPoints are now embedded in VR, and even business strategies and government policies are being simulated in a brave new virtual world. But what does this mean for your business over the coming years, and how does this relate to the work we do at Turquoise?
Although you don’t yet see every consumer adorned with a virtual or augmented reality device, the technology is certainly gaining traction.
VR offers a practical way to convey knowledge and its immersive nature caters to the workforce. Augmented Reality takes the manuals to the field and aids installation. These technology-driven tools are getting better, more realistic, and are already accepted by those entering the workforce. – Joseph D’Angelo
1. How your business can prepare?
Step one is for your business to wake up to the fact that VR/AR are viable options for capturing knowledge. Its success requires tapping into deep human behaviours, perceptions and attitudes, so partnering with a highly experienced market research agency is a must from the outset.
Step two is to embrace the new, and accept that we are fast moving from a digital world that trades on information, to one that is starting to place more value on experiences.
2. From Information to Experience
Iconic technologist Kevin Kelly has observed that the maturing of VR, AR technologies heralds a fundamental shift: from an internet in which information is the basic unit of currency, to one in which experiences are. By partnering with an agency like Turquoise, you will gain invaluable profiling and behavioural insights from your target audience. With foundations built on real data and the responses of real people, your company will be perfectly positioned to craft virtual experiences for maximum engagement.
3. Early Advantages for Manufacturers
If your business is about making stuff, you will be able to use virtual and augmented reality to visualise what you are building far earlier in the process than before. Just think about the client feedback and interaction you will be able to leverage in the early stages of prototyping, saving valuable time and money, whilst giving you the edge on competitors that have not yet adopted the new tech. We can assist you in how this feedback is captured, analysed and visualised, enabling you to manufacture better products, faster.
4. Virtual Drug Taking?
What about the world of healthcare and practical applications like telemedicine? If you are in the pharmaceutical sector then perhaps it’s time to conduct your own market research into the thoughts and feelings of patients and health care professionals on this topic. Who knows? Your next breakthrough treatment in the coming decade could be administered with the aid of an Oculus Rift headset!
Want some help with understanding VR/AR? Take a look at this video.