A great agency providing robust and actionable results. We have used Turquoise many times for research with healthcare professionals and customers and have always been pleased with the results. We trust Turquoise to deliver the results we need and like the fact that they offer innovative solutions.
I have worked with Turquoise recently on two established key pieces of research for our organisation and on both projects the team were able to take the research forward resulting in valuable additional insight and analysis. The team are also very proactive and a pleasure to work with.
Our relationship with Turquoise has spanned a number of decades. They know our business and the sector as well as anyone. Their work is a cornerstone of our business planning.
The fact that we still use the student segmentation model today that Turquoise first created for us in 2008 is testament to its insight and validity. We continue to value their approaches and ability to visualise important information.
Once you start exploring your customers to the depth that Turquoise do, you’ll never look at them in the same way again. I believe the level of insight that Turquoise has provided us through their research approaches has really delivered new understanding about not only how our customers are motivated when buying a new car, but also about how best to reach them with tailored communication messages.
Fresh thinking and sound data, a rare combination but certainly what I’ve experienced from Turquoise.
Partnering with Turquoise has radically changed the way we market to our customers. We embarked on a segmentation project which has had a significant impact on our business increasing member engagement by 35%.
Turquoise have been a pleasure to work with; their insight, experience and expertise helped us to develop our customer marketing strategy and give us real insight into the behaviour patterns that exist across the different segments. I would highly recommend Turquoise to any business looking to enhance their marketing and communications strategy.