Numark is a group of 3,100 independent pharmacies. It provides group buying power to it’s members and a range of products and services such as professional development, training, own brand OTC healthcare products and general sales lines. In 2015, Numark was experiencing a plateauing of sales and membership. They approached Turquoise with a need to understand…
With influencing factors such as convenience and cost alongside government initiatives driving more consumers to a pharmacy or supermarket environment to purchase P brands or over the counter GSL products, this market has seen a rapid expansion of products available over the last 30 years.
This in itself has created far more choice for consumers in this environment and so the issues of stand out and consumer buy-in to brands are critical.
Turquoise has conducted market research projects for a large number of OTC healthcare companies over 30 years, across numerous categories.