EUROPEAN CUSTOMER SATISFACTION RESEARCH At the time, the main suppliers for contact lens and lens care were Bausch & Lomb, Johnson and Johnson and Ciba Vision. With the lens market rapidly maturing eye care was reaching its peak and becoming increasingly competitive. The pressure on the suppliers and manufacturers to provide a highly efficient product…
With influencing factors such as convenience and cost alongside government initiatives driving more consumers to a pharmacy or supermarket environment to purchase P brands or over the counter GSL products, this market has seen a rapid expansion of products available over the last 30 years.
This in itself has created far more choice for consumers in this environment and so the issues of stand out and consumer buy-in to brands are critical.
Turquoise has conducted market research projects for a large number of OTC healthcare companies over 30 years, across numerous categories.