Turquoise Web Communities empowers participants to provide insights in an environment that is immediately familiar and inviting. It looks and feels like a product from the age of social media.
With the growth of social networks, people have become comfortable sharing their thoughts, photos and videos on a daily basis.
Web Communities from Turquoise is a cost effective qualitative tool that allows you to create online research communities that are as modern and engaging as the participant’s favourite social networks.
Turquoise Web Communities participants can be customers, people with particular interests, or anyone that is relevant to the research you wish to conduct. You can gain a deep understanding into how they feel, and why they make the decisions they do. This powerful market research tool promotes valuable two-way dialogue and a trusted source of knowledge and opinions that are immediately available and responsive.
Our range of proprietary products and research methodologies, which have been developed over many years of hard work, underpin the services that we provide and help to give an edge to our research that stands out from the crowd.
Turquoise Web Communities draws on cutting edge research methodologies as well as the most recent customer engagement technology, in order to give our clients a competitive edge that virtually no other market research company can provide.
How can Turquoise Web Communities benefit your business?
The features you need without compromise
Web Communities software from Turquoise uses truely modern technology. It can be used for pre-focus group ‘homework tasks’ including taking photos and providing initial thoughts about a project. Ideation is the creative process of generating, developing, and communicating new ideas and Web Communities provides the perfect platform through the use of multi media and instant feedback. Discussions are created and run by a Turquoise moderator and can have multiple topics within them. We can optionally generate a text transcription of what was said in video blogs. Important parts of the video text can be highlighted, and each video can be merged together into a Highlight Reel.
Best of breed analysis
Our analysis system has been designed to provide easy access to all responses with quick filtering, highlighting, tagging and word clouds. Advanced Excel and Word transcripts ensure that your responses can be easily exported for you to view.
Participant engagement is a big issue for any type of market research. Web Communities can collect comments, including support for embellishments like emojis, photos and videos. We can use polls to get answers to individual questions, blogs can be written for community members to discuss and comment on, quick surveys can be effortlessly distributed for profiling and filtering, and there is the facility for research diaries, “heat map” topics and live chat. Market research has never been so engaging!
We speak your language
Perhaps your participants don’t speak the discussion language? We can auto-translate the discussion on the fly so you can observe what is being said and even export transcripts in your language.
Turquoise supports many leading firms…
Many of our clients see Turquoise as a long term partner, playing a key role within the client’s business planning and strategy, rather than as a short-term research contractor. If you are an existing client of ours or a business that is completely new to us, we would love to tell you how Turquoise Web Communities can deliver value to your firm and help you stay ahead of the pack.