ATS Euromaster approached Turquoise to conduct a thorough market evaluation of their services and those of their competitors.
Identify the strengths and weaknesses of both the client and the competition.
Highlight the Unique Sales Position (USP) of both client and the competition.
Determine price, location, promotion and product perceptions and desires.
Establish consumer, client and competitor sales orientation.
Identify if the competition were servicing specific market niches, or market segments that the client do not currently cater to.
Identify trends and strategies for the future.
Using a combination of qualitative & quantitative methodologies, interviewing customers and sales staff of both ATS and a selection of competitor companies.
The results have been used by ATS to develop a strategy for exploiting their perceived strengths via a new communications strategy.