VADO is a leading British bathroom brassware manufacturer providing high quality taps, showers, accessories and fittings to customers across the globe. As a result of the global pandemic, many people’s working arrangements have significantly changed. VADO has adapted well throughout the COVID crisis with a strong recovery from the furlough period as the structure of the business continues to evolve. Turquoise was commissioned to conduct employee engagement research to find out how employees had been impacted and how they felt about internal communication, both from the management and between departments.
Market Research Objectives
- Determine current perceptions of working arrangements, departments, and the impact of Covid-19
Ascertain levels of satisfaction regarding internal communications
Discover how employees feel about their role, career path, training and support they receive
A quantitative approach was taken in the form of an online survey that was emailed to all 150 VADO employees.
The survey provided VADO with a good benchmark of employee feeling during what has been a difficult time for many businesses. A high proportion of employees were ‘mobilised’ – engaged and empowered in their work, confident in their own abilities and skills within the workplace and believed in the strength of their team and desire to succeed. Turquoise were able to highlight areas for further improvement regarding current satisfaction levels inline with the research objectives. We also produced an animated explainer video highlighting key statistics and research findings which was used in feedback sessions with VADO team members and stakeholders.