Bringing Sustainability to the Forefront in Fleet ManagementAutomotive, InsightSustainability is a word that crops up time and again, touching on every area of business strategy. That’s as it…Read More
Changing Trends In The Automotive SectorAutomotive, Featured, InsightThe automotive industry is one that is facing more significant and fundamental changes today than at any point in its…Read More
Alternative Fuel Vehicle (AFV) Market SegmentationAudience Segmentation, Automotive, Case Studies, FeaturedThe Torque Agency Group brings automotive technology to life, through compelling content and stories. They work with some of the…Read More
Motonovo Finance Web Portal & App ResearchAutomotive, Case Studies, Featured, Finance & InsuranceMotoNovo Finance is one of the UK’s fastest growing independent finance companies provide vehicle funding options such as Hire Purchase…Read More
Latest trends in the automotive sectorAutomotive, Featured, InsightThe automotive industry is one that is facing more significant and fundamental changes today than at any point in its…Read More
How market research revolutionised advertisingAutomotive, InsightWe’re going on a journey across the ocean to the time of the Model T Ford. Henry Ford, the father…Read More
Market research for Honda Finance EuropeAutomotive, Case Studies Honda Finance Europe is part of the Honda Motor Company. Their sole purpose is to provide simple, flexible and…Read More
Toyota Rav4 new buyer studyAutomotive, Case StudiesTurquoise were commissioned by Toyota to conduct an ethnographic new buyer study for the Toyota Rav4. Objective To explore lifestyle…Read More
Hyundai customer segmentation studyAudience Segmentation, Automotive, Case StudiesHyundai were looking for a deeper understanding of their customer base and engaged us in a customer segmentation and clustering…Read More
ATS competitor analysisAutomotive, Case StudiesATS Euromaster approached Turquoise to conduct a thorough market evaluation of their services and those of their competitors. Objective Identify…Read More