Latest trends in the automotive sector
The automotive industry is one that is facing more significant and fundamental changes today than at any point in its…
How market research revolutionised advertising
We’re going on a journey across the ocean to the time of the Model T Ford. Henry Ford, the father…
Market research for Honda Finance Europe
Honda Finance Europe is part of the Honda Motor Company. Their sole purpose is to provide simple, flexible and…
Toyota Rav4 new buyer study
Turquoise were commissioned by Toyota to conduct an ethnographic new buyer study for the Toyota Rav4. Objective To explore lifestyle…
Hyundai customer segmentation study
Hyundai were looking for a deeper understanding of their customer base and engaged us in a customer segmentation and clustering…
ATS competitor analysis
ATS Euromaster approached Turquoise to conduct a thorough market evaluation of their services and those of their competitors. Objective Identify…