Alongside the list of big name brands and firms that we provide market research services to, Turquoise are committed to providing affordable research solutions to Small and Medium Enterprises across the UK.
We believe that whatever your size and however long you’ve been established, knowing who your customers are, how to engage with them better and how to attract more of them are crucial to the success of your business. To get the best results from research, it’s important to use the latest analysis tools and research methodologies – this is where a good market research agency will have the most up-to-date knowledge.
The good news is – thanks largely to email and online surveys – the cost of some types of research has significantly fallen over recent years. Online data collection is far more efficient than on-street or in-person questionnaires, and when the data source is your own database, you might be pleasantly surprised at just how affordable it is to find answers and insights to some of your most pressing business questions:
- Understand your current customers
- Identify your target customers
- Boost customer satisfaction and retention
- Get to know your competition
- Develop new products and services
- Find out what people think about you
Turquoise and The Market Research Society
One of the ways we are striving to make our services more accessible to small businesses is through our long-standing membership of The Market Research Society, and more recently our accreditation and inclusion in their brand new buyers guide specifically designed for SME’s.