Alongside the list of big name brands and firms that we provide market research services to, Turquoise are committed to providing affordable research solutions to Small and Medium Enterprises across the UK.
We believe that whatever your size and however long you’ve been established, knowing who your customers are, how to engage with them better and how to attract more of them are crucial to the success of your business. To get the best results from research, it’s important to use the latest analysis tools and research methodologies – this is where a good market research agency will have the most up-to-date knowledge.
The good news is – thanks largely to email and online surveys – the cost of some types of research has significantly fallen over recent years. Online data collection is far more efficient than on-street or in-person questionnaires, and when the data source is your own database, you might be pleasantly surprised at just how affordable it is to find answers and insights to some of your most pressing business questions:
- Understand your current customers
- Identify your target customers
- Boost customer satisfaction and retention
- Get to know your competition
- Develop new products and services
- Find out what people think about you
Turquoise and The Market Research Society
One of the ways we are striving to make our services more accessible to small businesses is through our long-standing membership of The Market Research Society, and more recently our accreditation and inclusion in their brand new buyers guide specifically designed for SME’s.
“At MRS, we believe that market research can bring measurable benefits to businesses of all sizes. Small business owners and executives shouldn’t have to guess: market research provides them with the scientific data to plan and grow.”
Turquoise and South West Growth Service
Another way in which we make market research more accessible to firms of all sizes is through our partnership with South West Growth Service, who help organisations to discover their specific challenges, reflect on the causes and take the right action in order to move forward.
Here’s a recent interview between Chris Lorimer and Turquoise’ Sam Riley talking about the success of running a national market research company from Devon, and some of the specific ways in which SME’s can tap into affordable market research solutions from Turquoise.
The question that we tend to ask first is “What do you know about your current customers?” It’s such a great place to start any kind of market research study, as it always helps to clarify what motivates you current customers, why they buy from you, where they’re located, what their demographic profile is, what competitors they use, what their likes and dislikes are. You can then go on to discover brand awareness levels and where improvements could be made to your product, service or communication style.
The best place to start
One of the best places to start experiencing the benefits of market research for your SME is Turquoise Touchpoint, our instant access survey platform. TouchPoint is a unique and extremely cost-effective way to capture instant customer feedback and data via a web or mobile phone based questionnaire, giving real-time insight in to how your customers feel about your business, organisation or event.
The great advantage of Touchpoint over a self-service survey tool, is that you are assigned a dedicated research manager who will input and advise on the drafting of the questionnaire and provide you with a summary report and recommendations once the data has been analysed for you. Asking the right questions and then analysing the feedback intelligently and impartially is the key to your business gaining the most from the market research process. Successful research is about acting on the feedback, whether it’s good or bad.
If you would like to speak to a qualified market research company about outsourcing your first project, we’d love to hear from you. Turquoise Thinking Ltd are an accredited agency who specialise in SME research and abide by the MRS Code of Conduct.