A bit about me
My name is Rosie, I’m twenty years old and I live in the small seaside town of Lynton. In my spare time (and when the weather allows), I love lounging in the sun on the beach, swimming and surfing. I first discovered my interest in marketing during my time at college, where I studied an extended diploma in business. I really enjoyed learning about marketing as it enabled me to bring out my creative side. During the course, we had to conduct market research on the chocolate industry and use our findings to come up with an idea for a new chocolate bar. With me being a huge chocoholic, I was in my element and the task highlighted my interest in market research, which was one of the reasons that led me to apply to Turquoise Thinking for the apprenticeship position.
I started my Marketing Apprenticeship through Petroc College here at Turquoise at the end of March 2019. During this time, I have gained a pool of knowledge about market research and how the business operates. What made Turquoise stand out to me as a market research agency, is their extensive cross-sector experience. They have worked with a mass of blue-chip clients in a wide number of sectors over their thirty years in the market research industry, and really understand how people work and what makes them tick.
My first day
I was thrown in at the deep end on my first day, where I was given the opportunity to travel to Somerset to attend a client presentation with my new teammates. On arrival at this highly secure site, we were invited to sit in a porta-cabin which had a poster on the wall with warning signs telling us to “run, hide and tell” if we were faced with any immediate threat or danger. Just the warm welcome I needed to settle my first-day nerves! However, we made it out alive after Laura delivered a fantastic presentation. Getting involved in client projects from the get-go has made me feel part of the team and allowed me to get a real taste for how Turquoise interact with clients.
My introduction to the world of market research
Since starting my apprenticeship, I have had the chance to work with different colleagues on an array of tasks each day, from data analysis to scripting questionnaires. This has given me an understanding of everyone’s role within the organisation and what part each person plays in taking a client project from start to finish.
I was also given an exciting opportunity to experience a big kick-off meeting for a client in the water sector in Birmingham. The project set out to achieve objectives such as; monitoring customer satisfaction and increasing awareness of services etc. Attending this meeting made me feel like I was a valued member of the team and gave me a greater understanding of the process that Turquoise goes through when undertaking a project.
Getting on the phone!
The team has helped to push me out of my comfort zone too. In my second week, I was given some training in the art of cold-calling… uh-oh! This took the form of first getting my head round the sales process, sales pipeline and how to introduce the Turquoise proposition to attract new business.
“We then moved on to role-play which was particularly challenging, because let’s face it, who likes role-play anyway?”
However, the training paid off, and I had some good conversations, which actually resulted in being able to book a couple of appointments with universities who were interested to speak to us about our education sector market research experience with regards to upcoming research requirements. This really helped to build my confidence.
My favourite thing about working at Turquoise is the variety that comes with the job. I get to work on tasks in different areas of the business, conduct research, present my findings to the team, and learn new things every day. I have really enjoyed my first month at Turquoise Thinking. I’m looking forward to what is to come and gaining experience and a full understanding of the market research industry. I would like to thank Turquoise for giving me the opportunity to help them expand their close-knit team and for being so welcoming.