Insight
25th September 2026
For decades, charity annual reports have told funders, trustees and the public what activity took place: how many workshops ran, how many meals were served, how many calls were answered. From January 2026, that’s no longer enough.
SORP 2026, the new Charities Statement of Recommended Practice, applies to accounting periods beginning on or after 1 January 2026. It requires charities reporting under the SORP to demonstrate, proportionately to their size, the difference their work makes. Not just what happened, but what changed as a result. Larger charities must go further still, reporting how fundraising performed against objectives, including return on funds invested.
This applies to every charity preparing accruals accounts, which includes all charitable companies whatever their income. Smaller charities in that group aren’t exempt, they’re simply held to a proportionate standard. From 30 September 2026, non-company charities in England and Wales with income up to £500,000 can choose receipts and payments accounts instead, which sit outside the SORP, so the first question for many smaller organisations is which basis they report on. The threshold stays at £250,000 in Scotland and Northern Ireland. For charities of any size already stretched by falling donations and rising costs, that raises an uncomfortable question: can we actually evidence our impact, or have we only ever measured our activity?
That’s a question we help charities answer, and it’s worth getting ahead of now rather than at year-end.
This isn’t a technical accounting footnote. It lands at a moment when:
Put together, charities are being asked to prove more, often with less money, at exactly the moment funders and trustees are asking harder questions.
Most charities have monitoring data. Far fewer have robust, defensible impact evidence, the kind that stands up in an annual report, a funding bid or a trustee meeting. This is where we spend most of our time with charity clients: turning activity data and stakeholder sentiment into evidence that holds up to scrutiny.
| What research provides | Why it matters under SORP 2026 |
|---|---|
| A clear theory of change | Turns activity data into a credible outcomes narrative auditors and funders can follow |
| Beneficiary voice and outcome measurement | Provides the “difference made” evidence SORP 2026 now expects, not just satisfaction scores |
| Donor and supporter insight | Explains why giving is changing (fewer donors than a decade ago, giving smaller amounts on average) so fundraising strategy and reporting align |
| Proportionate evaluation design | Matches the depth of evidence to the size of the charity, rather than over-engineering a small organisation’s reporting burden |
| Independent, evidence-led narrative | Gives trustees and comms teams a defensible story for funders, media and the Charity Commission |
The sector’s own guidance talks about “proportionate evaluation”: right-sized evidence, not a compliance exercise. That’s a principle we build into every impact study we design, and it’s usually the first thing we align on with a client before any fieldwork starts, because getting the scale of the evidence right is what keeps the exercise useful rather than burdensome.
We’ve spent years working with national health, welfare and hospice charities on exactly this territory. Our work has included patient journey research for Prostate Cancer UK, market and workforce feasibility studies for Anna Freud, brand and awareness research for Epilepsy Action, and donor and campaign research for Hampshire and Isle of Wight Air Ambulance and East Anglian Air Ambulance, alongside work with Independent Age, St Catherine’s Hospice and Citizens Advice. More recently we looked at supporter views for Bath Cats & Dogs Home and profiled the young people most likely to take up sail training for Sail Training International.
That track record means we understand both sides of the SORP 2026 challenge: the methodological rigour needed to produce evidence that holds up, and the practical reality that most charity teams don’t have spare budget or time for anything that isn’t proportionate and directly useful.
If your last annual report described what you did rather than what changed, SORP 2026 is a genuine reason to revisit that, not as a compliance chore, but as an opportunity to understand and communicate your impact more clearly than ever.
We can help in a few ways, depending on where you’re starting from:
If any of that would help, we’d be glad to talk it through, no obligation, just a conversation about where you are and what proportionate looks like for you. Email curious@thinkturquoise.com or call 01271 337 100.
Market research journal
From January 2026, charity reporting has to show the difference made, not just the activity delivered.
Market research doesn’t stand still, and neither do the people taking part in it.
We all know the story when February rolls around, everywhere you look there are love heart garlands, stuffed animals, chocolates lining the aisles, and cards designed…
The size and shape of the UK mental health workforce has long been difficult to define.
With much celebration we announce the promotion of two of our colleagues, Laura Scott, and Frank Paxton to the role of Associate Director.
The University of East London brought home the Silver Award for The Best Use of Data, Insight or Marketing Research at the 2024 HEIST Awards using data and insights…
The new normal highlights increasing inequality, with more opting for private healthcare.
Market research shows UK utilities have record-low customer satisfaction and rank least friendly.
The higher education sector has faced rapid changes, including hybrid learning and global competition.
Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.
Changes in the way we generate energy have recently come into sharp focus.
The cost-of-living crisis hinders UK households' ability to afford essentials, donations.
Turquoise won the Landscape Institute award for climate change research with National Trust.
The Death Literacy Index (DLI) is used to determine levels of death literacy at a community or national level, and to evaluate the outcome of public health interventions.
Product success depends on thorough market research, especially in international markets.
Colour is crucial in branding design, requiring alignment with business strategy.
2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.
Charities face ongoing struggles post-2020, unlike other sectors recovering from disruptions.
The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.
The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.
We make thousands of daily decisions, ranging from trivial choices to life-changing ones.
The oil and gas sector faces major transformation, with geopolitical events driving price hikes.
A holistic sustainability approach outperforms piecemeal efforts, despite conflicting priorities.
Higher education is evolving, with increasing global enrolment in various learning formats.
Ongoing market research is crucial for achieving business growth, new markets, and success.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Turquoise was asked by a leading pharmaceutical trader, Phoenix Group to provide segmentation training and expertise to representatives from 27 European markets at…
Having worked alongside the National Trust on a number of projects over the years, Turquoise is proud to announce it has been added to the organisation’s national…
Turquoise is delighted to announce that it has entered into an eight-year Partnership Agreement with EDF Energy to manage its ongoing employee engagement programme.
Market research is available as a service to help any company, service provider, individual or organisation make better, more informed decisions.
From January 2026, charity reporting has to show the difference made, not just the activity delivered.
The cost-of-living crisis hinders UK households' ability to afford essentials, donations.
Charities face ongoing struggles post-2020, unlike other sectors recovering from disruptions.
The size and shape of the UK mental health workforce has long been difficult to define.
With much celebration we announce the promotion of two of our colleagues, Laura Scott, and Frank Paxton to the role of Associate Director.
The University of East London brought home the Silver Award for The Best Use of Data, Insight or Marketing Research at the 2024 HEIST Awards using data and insights…
Turquoise won the Landscape Institute award for climate change research with National Trust.
The Death Literacy Index (DLI) is used to determine levels of death literacy at a community or national level, and to evaluate the outcome of public health interventions.
Turquoise was asked by a leading pharmaceutical trader, Phoenix Group to provide segmentation training and expertise to representatives from 27 European markets at…
Having worked alongside the National Trust on a number of projects over the years, Turquoise is proud to announce it has been added to the organisation’s national…
Turquoise is delighted to announce that it has entered into an eight-year Partnership Agreement with EDF Energy to manage its ongoing employee engagement programme.
The higher education sector has faced rapid changes, including hybrid learning and global competition.
2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.
Higher education is evolving, with increasing global enrolment in various learning formats.
Market research doesn’t stand still, and neither do the people taking part in it.
We all know the story when February rolls around, everywhere you look there are love heart garlands, stuffed animals, chocolates lining the aisles, and cards designed…
Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.
Product success depends on thorough market research, especially in international markets.
Colour is crucial in branding design, requiring alignment with business strategy.
We make thousands of daily decisions, ranging from trivial choices to life-changing ones.
Ongoing market research is crucial for achieving business growth, new markets, and success.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Market research is available as a service to help any company, service provider, individual or organisation make better, more informed decisions.
Market research shows UK utilities have record-low customer satisfaction and rank least friendly.
Changes in the way we generate energy have recently come into sharp focus.
The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.
The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.
The oil and gas sector faces major transformation, with geopolitical events driving price hikes.