Insight

20th February 2024

The missing ingredient for higher education institutions

The Higher Education sector has seen more changes than most over recent years, from shifts towards hybrid learning to knowledge based vs skills based learning to increased competition from across the world.

It has led institutions to look ever-closer in the mirror to ensure they deliver the best range of course material and do all they can to ensure students fulfil their potential in terms of academic achievement.

"

But by placing so much focus on results, are students – and indeed staff – missing out on the enjoyment that should be central to university life?

Joy vs KPIs

That’s the contention of Australian educational analyst Dr Ant Bagshaw. He recently published Higher Imagination, in which he argues that Higher Education institutes are prioritising short term results over the wellbeing of staff and students.

In a world where data analytics and KPIs drive decision-making, it is sometimes easy to overlook the human factor. But as John Ross of the Times Higher Education points out, no university will survive for long if academics do not want to work there and students do not want to study there.

Running a joyful learning institution might sound a little vapid, but Dr Bagshaw explains that joy means more than happiness. It is a neurological state in which “the endorphins flow and the neurons fire.” Far from being a soft option, he says it can and should be a vital part of a learning institution’s mission. He notes that “as the institution gains a reputation as a joyful place, great staff and students are attracted and stay.” This is fundamental to achieving the great results that are of such importance.

3 steps to joy

This will strike a chord to those of us whose student reminiscences focus on the fun they had over the results they achieved. But establishing joy runs deeper than Freshers Week shenanigans and five-a-side football tournaments.

Dr Bagshaw’s book offers a three-part approach to cultivating institutional joyfulness and ensuring it is a measurable objective and not a “vacuous platitude”:

  • Articulate the concept of joy in strategy documents. This helps to establish joy as a cornerstone of what the institution is setting out to achieve.

  • Consult widely to inspire staff buy-in. Dr Bagshaw notes that asking university staff where they find joy in their work “provokes interesting responses” as it is something they have not been asked before.

  • Remove “barriers to joy.” This can be achieved by celebrating success, encouraging empathetic feedback, tackling bullying behaviour, supporting staff in times of crisis and improving pay and conditions for the lowest earners.

Lessons shared

Dr Bagshaw’s studies are based on Australian institutions, but the findings will resonate with Further Education institutions in the UK and across the world. Given the challenges facing both universities and the wider world, it makes sense that those institutions that can bring a sense of joy for both staff and students will find themselves in a better position to attract and retain the top talent.

Market research journal

Our collection of research insight, news and thoughts

HEIST 2024 Award for Turquoise partner UEL

Turquoise won the Landscape Institute award for climate change research with National Trust.

Record levels of demand for private healthcare

The new normal highlights increasing inequality, with more opting for private healthcare.

Utilities customer satisfaction rock bottom

Market research shows UK utilities have record-low customer satisfaction and rank least friendly.

The missing ingredient for higher education

The higher education sector has faced rapid changes, including hybrid learning and global competition.

Understanding Gen Z through market research

Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.

UK renewable energy generates its trillionth kWh

Changes in the way we generate energy have recently come into sharp focus.

Charities affected by the cost of living crisis

The cost-of-living crisis hinders UK households' ability to afford essentials, donations.

Turquoise wins the Landscape Institute Award

Turquoise won the Landscape Institute award for climate change research with National Trust.

Turquoise conducts UK's first Death Literacy Index

Turquoise won the Landscape Institute award for climate change research with National Trust.

Strategies for international market research success

Product success depends on thorough market research, especially in international markets.

Harnessing colour psychology in branding

Colour is crucial in branding design, requiring alignment with business strategy.

Burning issues and trends in higher education

2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.

Challenging times in the charities sector

Charities face ongoing struggles post-2020, unlike other sectors recovering from disruptions.

Electricity policy – the road to net zero

The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.

This year’s hot topics in the water industry

The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.

How to make your customers’ choices easier

We make thousands of daily decisions, ranging from trivial choices to life-changing ones.

Transforming the oil and gas sector

The oil and gas sector faces major transformation, with geopolitical events driving price hikes.

Sustainability forefront in fleet management

A holistic sustainability approach outperforms piecemeal efforts, despite conflicting priorities.

Higher education using research to stay relevant

Higher education is evolving, with increasing global enrolment in various learning formats.

How to get the most out of your market research

Ongoing market research is crucial for achieving business growth, new markets, and success.

Essential market research basics for your startup

Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.

Turquoise conducts pharma segmentation workshop

Turquoise won the Landscape Institute award for climate change research with National Trust.

Turquoise now preferred supplier for National Trust

Turquoise won the Landscape Institute award for climate change research with National Trust.

a nuclear power plant

Turquoise signs 8 year research contract with HPC

Turquoise won the Landscape Institute award for climate change research with National Trust.

a woman at a laptop

10 key benefits of market research

Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.