One of the great things about the internet age is the sheer volume of software tools available for every sort of business analysis you can think of. This is certainly the case when it comes to market research, and at Turquoise, we have developed a host of in-house methods that help us to deliver full colour insights for your business.
Here, we’ll tell you a little about them, but also about some of the free online tools that you can find that will help you to understand your business and its marketplace better.
This data gathering solution is very much a product of the internet age. It allows us to capture feedback and data directly from customers via either telephone or online questionnaires. Both the questions themselves and the way the results are presented are completely customisable. Best of all, though, TouchPoint delivers results in real time, so you get an instant snapshot of customer moods, preferences and needs.
System DNA is a methodology that has been more than 20 years in the making. Like human DNA analysis, it is at the cutting edge of its field and it delivers insights that in a way that would have been unimaginable back in the 1990s. System DNA combines traditional psychological analysis with elements of neuro-linguistic programming and cognitive behavioural therapy to allow us deeper levels of understanding than ever before.
If you want to know something, whether it is the weather forecast, a sports result or a quick guide to the latest TVs on the market, where do you look? Of course, you Google it. As the engine that powers well over half of the world’s search traffic, Google has a unique view on what people are looking for. The good news is they are not averse to sharing that information, and Google Keywords is immensely powerful in terms of providing broad-brush data relating to your industry. It doesn’t just tell you which keywords people are searching for, it also provides insights into how they correlate with one another. It should be the first place you look when developing your SEO and content marketing strategy.
Answer the Public
Here’s another free keyword tool. This one extracts data from multiple search engines and tells you what people asking around a specific keyword. As well as being extremely easy to use, Answer The Public delivers the results in a format that’s straightforward to digest and process. Keyword clouds separate the results into what, when, how and so on. The purpose behind Answer the Public is to provide content ideas for blog writers, but it also opens a valuable window on the questions people are asking about the topics that matter to your business.
We will finish with one more from Google. Trends is an important tool because it looks beyond the world of search and into the vastness of social media. Around a third of the world’s population uses platforms like Facebook, Twitter and LinkedIn. Google Trends therefore provides a comprehensive and rounded perspective on what people is capturing people’s attention in cyberspace.