Smarter strategy backed by behavioural insight
At Turquoise, we specialise in helping businesses move from insight to action. Whether you’re launching a new product, rethinking your employee experience, or future-proofing your business model, we give you the tools and evidence to make decisions with clarity and confidence.
Our services cover a wide range of strategic challenges, with deep expertise in:
● Research-driven business strategy
● Data-driven employee engagement programmes
● Employee insight consultancy
● Brand positioning and market mapping
● Behavioural segmentation and persona building
Minimise risk: Market research ensures that you are making data-driven decisions rather than relying on assumptions, which increases the likelihood of a successful project, product or service.
Discover opportunities: Market research not only enables you to find the answers you have been looking for, it also helps you uncover unmet needs and emerging trends that can drive innovation and market expansion.
Understand your customers: Customers are the key to growing your business. Market research ensures you gain deep insights into customer motivations, preferences and pain points helping you create and deliver products and services that truly resonate with your audience.
Optimise marketing efforts: Taking a stab in the dark is not only ineffective but also wastes money and resources. Drive engagement and conversions by targeting the right audiences with relevant messaging all backed up with market research.
Stay ahead of competitors: It’s no longer good enough to just think you know your customers. It’s time to invest in market research to stay ahead of market shifts and maintain your competitive advantage.
Let’s talk about your strategy
Whether you’re looking to strengthen your brand, re-engage employees, or plan your next phase of growth, Turquoise can help you build a smarter, data-driven strategy that actually works.
Get in touch with our team to discuss how we can support your business with intelligent research, behavioural insight, and proven methods for making change happen.
FAQs
What is a research-driven business strategy?
It’s a strategy built on evidence, not assumption. By using high-quality research to understand behaviour, market forces, and organisational dynamics, businesses can make smarter, more future-focused decisions.
Minimise risk: Market research ensures that you are making data-driven decisions rather than relying on assumptions, which increases the likelihood of a successful project, product or service.
Discover opportunities: Market research not only enables you to find the answers you have been looking for, it also helps you uncover unmet needs and emerging trends that can drive innovation and market expansion.
Understand your customers: Customers are the key to growing your business. Market research ensures you gain deep insights into customer motivations, preferences and pain points helping you create and deliver products and services that truly resonate with your audience.
Optimise marketing efforts: Taking a stab in the dark is not only ineffective but also wastes money and resources. Drive engagement and conversions by targeting the right audiences with relevant messaging all backed up with market research.
Stay ahead of competitors: It’s no longer good enough to just think you know your customers. It’s time to invest in market research to stay ahead of market shifts and maintain your competitive advantage.
How do you uncover employee insights?
We combine quantitative surveys with qualitative methods like interviews, focus groups, and behavioural analysis to reveal what employees are really thinking and feeling, even beyond what they say out loud.
How can data-driven strategies help employee engagement?
They allow you to move beyond generic initiatives. With real insight into what motivates your people, you can design engagement strategies that are targeted, meaningful, and far more effective.
