How we help

Uniquely understand and predict customer behaviour

Into the deep

Our unique research approach, combined with nearly four decades of experience, enables us to uncover the true factors that influence human feelings and behaviours. We make market research more relevant by transforming customer insight into customer foresight. This helps clients make truly forward-thinking decisions.

A unique approach

The Triple Nexus Model

Our model weaves together novel data sets and methodologies which ultimately contribute to a deeper, more useful, and more predictive analysis of customer behaviour and the macro environment.

Know

Know what consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.

Validate

Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.

Predict

Our unique model allows organisations to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.

Learn more

Our work, your success

Powering breakthrough decision-making

numark logoCITB logolibraries unlimited logotoyota logo