FAQs
How can education market research help educational institutions stay competitive?
Educational market research provides critical insights into student preferences, industry trends and competitor strategies that help institutions adapt their offerings to meet evolving demands. By understanding what prospective students value most and how the market is shifting, educational institutions can make strategic decisions that maintain their competitive edge.
Minimise risk: Market research ensures that you are making data-driven decisions rather than relying on assumptions, which increases the likelihood of a successful project, product or service.
Discover opportunities: Market research not only enables you to find the answers you have been looking for, it also helps you uncover unmet needs and emerging trends that can drive innovation and market expansion.
Understand your customers: Customers are the key to growing your business. Market research ensures you gain deep insights into customer motivations, preferences and pain points helping you create and deliver products and services that truly resonate with your audience.
Optimise marketing efforts: Taking a stab in the dark is not only ineffective but also wastes money and resources. Drive engagement and conversions by targeting the right audiences with relevant messaging all backed up with market research.
Stay ahead of competitors: It’s no longer good enough to just think you know your customers. It’s time to invest in market research to stay ahead of market shifts and maintain your competitive advantage.
Can market research in education help us understand why students choose competitors over us?
Research reveals the specific factors that influence student decision-making, including programme quality perceptions, campus culture, career outcomes and value for money. This intelligence allows you to address weaknesses and better communicate your unique strengths to prospective students.
What’s the difference between market research for schools, higher education and educational organisations?
School research typically focuses on parent decision-making, local catchment areas and primary school stakeholder concerns, while higher education market research examines student choice, career outcomes and national/international market positioning. For educational organisations such as training providers or educational technology companies, we tailor our approach to understand B2B decision-making processes and professional development needs.
