
Industry expertise
For decades, leading financial organisations and insurance companies have trusted us to help them gain a deeper understanding of their customers, navigate a relentlessly competitive market, and develop products that people love.
Our finance industry approach
Whether we are helping finance companies understand and predict customer behaviour, driving smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results across the industry.
Know what consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows finance companies to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.