Your market research partner in utilities
Market research in utilities enables you to anticipate industry changes, optimise operational efficiency and build stranger customer relationships. As experienced research consultants with nearly four decades of experience in the utilities sector, we provide the market intelligence needed to make informed infrastructure investments, develop effective customer programmes and maintain market leadership during the energy transition.
Get in touch with our utilities market research experts today to learn how we can support you through the ever-changing market.
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FAQs
How does market research help utilities plan for the energy transition?
Research provides essential insights into renewable energy acceptance, grid modernisation costs and customer willingness to adopt new technologies. We help utilities understand transition timelines, identify investment priorities and develop customer education strategies that support successful implementation of clean energy initiatives while maintaining service reliability.
Minimise risk: Market research ensures that you are making data-driven decisions rather than relying on assumptions, which increases the likelihood of a successful project, product or service.
Discover opportunities: Market research not only enables you to find the answers you have been looking for, it also helps you uncover unmet needs and emerging trends that can drive innovation and market expansion.
Understand your customers: Customers are the key to growing your business. Market research ensures you gain deep insights into customer motivations, preferences and pain points helping you create and deliver products and services that truly resonate with your audience.
Optimise marketing efforts: Taking a stab in the dark is not only ineffective but also wastes money and resources. Drive engagement and conversions by targeting the right audiences with relevant messaging all backed up with market research.
Stay ahead of competitors: It’s no longer good enough to just think you know your customers. It’s time to invest in market research to stay ahead of market shifts and maintain your competitive advantage.
Are market research services accessible for smaller regional utilities with limited budgets?
Yes, we offer tailored utilities market research solutions that fit various utility sizes and budget requirements. From targeted customer satisfaction studies to focused regulatory impact assessments, our flexible approach ensures smaller utilities receive valuable strategic insights without overextending their research investments.
What distinguishes utility market research from standard consumer research?
Utilities research requires a deep understanding of energy markets, regulatory environments and infrastructure constraints that don’t apply to typical consumer goods. Our methodologies account for long asset lifecycles, service reliability requirements and the essential nature of utility services while focusing on customer satisfaction within regulated market structures.
