Market research journal
Our collection of research insight, news and thoughts
SORP 2026: evidencing impact is no longer optional
From January 2026, charity reporting has to show the difference made, not just the activity delivered.
Turquoise meeting and exceeding MR industry trends
Market research doesn’t stand still, and neither do the people taking part in it.
How Valentines Day Exposes the Unreliable Narrator
We all know the story when February rolls around, everywhere you look there are love heart garlands, stuffed animals, chocolates lining the aisles, and cards designed…
A Hidden Workforce: Over 100,000 Professionals Supporting Young Minds Across the UK
The size and shape of the UK mental health workforce has long been difficult to define.
Building for the Future: New Associate Directors at Turquoise
With much celebration we announce the promotion of two of our colleagues, Laura Scott, and Frank Paxton to the role of Associate Director.
HEIST 2024 Award for Turquoise partner UEL
The University of East London brought home the Silver Award for The Best Use of Data, Insight or Marketing Research at the 2024 HEIST Awards using data and insights…
Record levels of demand for private healthcare
The new normal highlights increasing inequality, with more opting for private healthcare.
Utilities customer satisfaction rock bottom
Market research shows UK utilities have record-low customer satisfaction and rank least friendly.
The missing ingredient for higher education
The higher education sector has faced rapid changes, including hybrid learning and global competition.
Understanding Gen Z through market research
Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.
UK renewable energy generates its trillionth kWh
Changes in the way we generate energy have recently come into sharp focus.
Charities affected by the cost of living crisis
The cost-of-living crisis hinders UK households' ability to afford essentials, donations.
Turquoise wins the Landscape Institute Award
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise conducts UK's first Death Literacy Index
The Death Literacy Index (DLI) is used to determine levels of death literacy at a community or national level, and to evaluate the outcome of public health interventions.
Strategies for international market research success
Product success depends on thorough market research, especially in international markets.
Harnessing colour psychology in branding
Colour is crucial in branding design, requiring alignment with business strategy.
Burning issues and trends in higher education
2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.
Challenging times in the charities sector
Charities face ongoing struggles post-2020, unlike other sectors recovering from disruptions.
Electricity policy – the road to net zero
The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.
This year’s hot topics in the water industry
The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.
How to make your customers’ choices easier
We make thousands of daily decisions, ranging from trivial choices to life-changing ones.
Transforming the oil and gas sector
The oil and gas sector faces major transformation, with geopolitical events driving price hikes.
Sustainability forefront in fleet management
A holistic sustainability approach outperforms piecemeal efforts, despite conflicting priorities.
Higher education using research to stay relevant
Higher education is evolving, with increasing global enrolment in various learning formats.
How to get the most out of your market research
Ongoing market research is crucial for achieving business growth, new markets, and success.
Essential market research basics for your startup
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Turquoise conducts pharma segmentation workshop
Turquoise was asked by a leading pharmaceutical trader, Phoenix Group to provide segmentation training and expertise to representatives from 27 European markets at…
Turquoise now preferred supplier for National Trust
Having worked alongside the National Trust on a number of projects over the years, Turquoise is proud to announce it has been added to the organisation’s national…
Turquoise signs 8 year research contract with HPC
Turquoise is delighted to announce that it has entered into an eight-year Partnership Agreement with EDF Energy to manage its ongoing employee engagement programme.
10 key benefits of market research
Market research is available as a service to help any company, service provider, individual or organisation make better, more informed decisions.
SORP 2026: evidencing impact is no longer optional
From January 2026, charity reporting has to show the difference made, not just the activity delivered.
Charities affected by the cost of living crisis
The cost-of-living crisis hinders UK households' ability to afford essentials, donations.
Challenging times in the charities sector
Charities face ongoing struggles post-2020, unlike other sectors recovering from disruptions.
A Hidden Workforce: Over 100,000 Professionals Supporting Young Minds Across the UK
The size and shape of the UK mental health workforce has long been difficult to define.
Building for the Future: New Associate Directors at Turquoise
With much celebration we announce the promotion of two of our colleagues, Laura Scott, and Frank Paxton to the role of Associate Director.
HEIST 2024 Award for Turquoise partner UEL
The University of East London brought home the Silver Award for The Best Use of Data, Insight or Marketing Research at the 2024 HEIST Awards using data and insights…
Turquoise wins the Landscape Institute Award
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise conducts UK's first Death Literacy Index
The Death Literacy Index (DLI) is used to determine levels of death literacy at a community or national level, and to evaluate the outcome of public health interventions.
Turquoise conducts pharma segmentation workshop
Turquoise was asked by a leading pharmaceutical trader, Phoenix Group to provide segmentation training and expertise to representatives from 27 European markets at…
Turquoise now preferred supplier for National Trust
Having worked alongside the National Trust on a number of projects over the years, Turquoise is proud to announce it has been added to the organisation’s national…
Turquoise signs 8 year research contract with HPC
Turquoise is delighted to announce that it has entered into an eight-year Partnership Agreement with EDF Energy to manage its ongoing employee engagement programme.
The missing ingredient for higher education
The higher education sector has faced rapid changes, including hybrid learning and global competition.
Burning issues and trends in higher education
2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.
Higher education using research to stay relevant
Higher education is evolving, with increasing global enrolment in various learning formats.
Turquoise meeting and exceeding MR industry trends
Market research doesn’t stand still, and neither do the people taking part in it.
How Valentines Day Exposes the Unreliable Narrator
We all know the story when February rolls around, everywhere you look there are love heart garlands, stuffed animals, chocolates lining the aisles, and cards designed…
Understanding Gen Z through market research
Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.
Strategies for international market research success
Product success depends on thorough market research, especially in international markets.
Harnessing colour psychology in branding
Colour is crucial in branding design, requiring alignment with business strategy.
How to make your customers’ choices easier
We make thousands of daily decisions, ranging from trivial choices to life-changing ones.
How to get the most out of your market research
Ongoing market research is crucial for achieving business growth, new markets, and success.
Essential market research basics for your startup
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
10 key benefits of market research
Market research is available as a service to help any company, service provider, individual or organisation make better, more informed decisions.
Utilities customer satisfaction rock bottom
Market research shows UK utilities have record-low customer satisfaction and rank least friendly.
UK renewable energy generates its trillionth kWh
Changes in the way we generate energy have recently come into sharp focus.
Electricity policy – the road to net zero
The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.
This year’s hot topics in the water industry
The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.
Transforming the oil and gas sector
The oil and gas sector faces major transformation, with geopolitical events driving price hikes.
