Privacy & Cookies Policy

We at Turquoise Thinking take great care in respecting your privacy and protecting any information you provide when conducting research with us. We are fully committed to adhering to the following laws and codes:

  • The EU General Data Protection Regulation (GDPR)
  • Data Protection Act 1988
  • Market Research Society’s (MRS) Code of Conduct
  • ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
  • BHBIA Legal and Ethical Guidelines
  • EphMRA Code of Conduct

In obtaining your consent to participate in a research study, we will not mislead you about the nature or objectives of the research, nor how the findings will be used. We will not try to sell you anything or promote any products/brands. Your responses, and any associated data, will remain confidential unless you explicitly consent to being identified.

Research invitations

If you have been invited to participate in one of our research projects, in most cases, it will be because of one or more the following:

  • You purchased a product, received a service, or visited one of the organisations for whom we work.
  • You have given permission for an organisation to provide your details to a third party for research purposes.
  • You have taken part in a previous study by Turquoise and have given your permission to be contacted in the future for further research.
  • You are part of a research panel.

If you do not believe that you have given permission, and/or wish to be removed from the database, please contact us and we will remove you from the contact list and inform the relevant organisation who supplied your details of your request.

We would never knowingly invite children under the age of 16 to participate in a research study without ensuring we have the appropriate consent from a responsible adult.

The data we collect

Before conducting any research with us, you will be made aware of the objectives and purposes of the study. Any information collected will be used solely for these purposes.

The information we collect can contain your personal opinions as well as personal data such as your name, address, gender, age, email address, telephone number etc. For research with businesses, we may collect business contact information, such as company name, job title, department. Additionally, for our online surveys we may capture IP addresses, what browser you are using, your device details and other basic metrics through our software provider.

We will always endeavour to limit the personal data we collect to what is necessary to meet the objectives of the research study, ensure all quality controls are met and to serve our legitimate business interests.

If we are collecting personal data, you will be made aware of the legal grounds we are relying on to process the data at the time of collection. We will rely on you to ensure the accuracy of any personal data you provide.

Your personal data will be retained for no longer than for the purposes of the research and any compatible purposes thereafter. We endeavour to anonymise data at an early stage in the research cycle and limit access to those within the organisation who need access to fulfil the objectives of the research project.

Sharing your data

All your responses are treated as confidential, and we will never intentionally disclose your personal information or survey responses to the client that commissioned the research study, unless you give your explicit consent.

We may disclose your personal information to third parties:

  • In the rare, but possible, circumstances that your information is subject to disclosure to comply with any legal obligation or similar regulatory requirements.
  • If we decide to employ an organisation or individual to perform functions on our behalf. These entities will only have access to the information needed to fulfil their functions.

We will never sell your personal information to third parties.


We maintain appropriate technical, physical and organisational measures to protect the data we hold and review these measures on a regular basis.

Our data storage software provider uses a 256-bit AES encryption, and any sensitive file transfers are made securely using 256-bit SSL encryption. We continually review the security measures taken by our partners and ensure that they meet our data security requirements.

Unfortunately, no transmission or storage solution is completely secure. Although we do our best to protect your personal data, we cannot guarantee its security. Any transmission is at your own risk.

Your rights as a data subject

  • The right to access the information we hold about you; this would usually come in the form of a subject access request. Wherever practical and reasonable, we will comply with this request.
  • The right to update any incorrect information.
  • The right to withdraw your consent to processing of your data at any time.
  • The right to lodge a complaint with a supervisory authority.


Turquoise Thinking makes no representations or warranties (either express or implied) as to the accuracy of the information contained in the above notice, nor its fitness for any purpose. Whilst we have made every effort to ensure the accuracy of the information provided, the content of the notice is subject to change.

How to contact us

If you have any questions, suggestions or concerns regarding our privacy policy, please contact:


Cookies Policy for Turquoise Thinking

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

  • Forms related cookies

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

  • Site preferences cookies

In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
    For more information on Google Analytics cookies, see the official Google Analytics page.
  • Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.

Information about the consent to Albacross processing of personal data

We obtain your consent to the processing of personal data on the behalf of Albacross Nordic AB (“Albacross”).

Information collected from cookies set in your device that qualify as personal data will be processed by Albacross, a company offering lead identification and ad targeting services with offices in Stockholm and Krakow. Please see below for full contact details.

The purpose for the processing of the personal data is that it enables Albacross to improve a service rendered to us and our website (e.g “Lead Generation” service), by adding data to their database about companies.

The data that is collected and used by Albacross to achieve this purpose is information about the IP-address from which you visited our website, and technical information that enables Albacross to tell apart different visitors from the same IP-address. Albacross stores the domain from form input in order to correlate the IP-address with your employer.

For the full information about our processing of personal information, please see our full Privacy Policy.

You may at any time withdraw your consent to this processing. Such withdrawal may be made either by contacting us, or by contacting Albacross directly.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

However if you are still looking for more information then you can contact us here