Advanced audience segmentation

Identify key audience groups to establish needs and motivations, predict future purchasing, tailor marketing communications and increase engagement. Our advanced capabilities include behavioural, attitudinal and transactional segmentation models that can be applied to entire databases.

Customer profiling

Build a picture of your customer base using our 35 years of experience in segmentation and profiling. We combine competitor analysis, consumption habits, media usage and communication preferences to identify characteristics and pen portraits of customer groups.

Communication framing

System DNA is our proprietary study of sub-conscious motivations and linguistic style. This tool provides the optimum communication style to engage with your audience. Co-developed by Turquoise and our associates Dr Janice Russell and Dr Graham Dexter using elements of CBT, NLP and psychology.

Product-development testing

Our unique approach for testing products always involves both internal and external customers being brought into the development process. We use co-creation, ideation, focus groups and our own web communities to rigorously test your product or service.

Continuous audience tracking

Adapt quickly to market changes by measuring ongoing customer experience and satisfaction, customer service, sales, marketing and company performance. Our mix of CATi telephone interviews, online surveys and store exit interviews ensure the most data-driven approach to understanding consumer decision-making.

Employee research

Make sure employees are in tune with your organisation's mission and behaviour by taking advantage of our 360 degree approach to employee research. We focus on internal customer satisfaction, employee views, feedback communities, and evaluating optimum communication formats for achieving corporate goals.

Turquoise web communities

Create highly engaging online research communities with expert moderation from senior Turquoise researchers. Our platform promotes two-way dialogue and a trusted source of knowledge and opinions via photos, videos, surveys, polls, live-chat, homework tasks, ideation, transcripts, and multiple observers.

Online and offline focus groups

Over almost four decades we have developed a unique process for planning and facilitating focus groups to identify customer needs, understand brand perceptions, test new products and examine issues of satisfaction for customers and stakeholders. You can truly rely on our expertise in moderation and reporting.

Video depth-interviews

For over 35 years we've conducted in-depth interviews to capture rich, descriptive data about people's behaviour, attitudes and perceptions. With specialist recruiters and highly experienced Turquoise moderators we can reach a whole spectrum of customers, users, members and stakeholders.

Telephone interviews

As a full-service market research agency, our in-house CATi team are highly skilled in talking to a vast range of audiences in consumer, B2B, healthcare, utilities, charities, financial services etc. We are particularly skilled in accessing difficult or hard-to-reach groups.

On-street interviews

We have dedicated teams of highly experienced in-person interviewers located all across the country who conduct on-street, house-to-house, and store-exit interviews.

Online surveys

Turquoise has established relationships with the biggest online panel providers giving unlimited access to almost any audience. We design the questionnaire, and script and host the survey against the panel or send links to your own database for improved quality control. Real-time results, verbatim comments and live updates.

Desk research

Our approach benefits from the Turquoise AI validation loop for more breadth and depth to your secondary research than previously possible. Our specialist researcher use online and offline sources to aid project planning, research strategy and identify key behaviors and trends within target markets.

Market research videos

Whether you are in need of video stimulus material for a focus group or research insights and respondent feedback videos to share with stakeholders, our in-house production capabilities for filming, videography and animation provide a unique and creative offering to elevate your next research project.

Mystery shopping

Improve outcomes at every level of your organisation from competitive and product strategy and tactical operational improvements to the quality of customer service and compliance or regulation. We use industry leading technology to keep you updated with real-time results and reporting throughout the process.