Libraries Unlimited is a charitable organisation that runs 50 public libraries, four mobile libraries, and three prison libraries. Turquoise were invited to design a research program to advance understanding of how the charity could better service its target audience and ultimately deliver against its long-term goals.
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Beth O’Sullivan, Communications & Marketing Manager
We conducted an online survey with 1,000 library members and 150 non-members to determine motivators and inhibitors to using the library.
This was followed by 20 depth interviews and four focus groups for discussions on how libraries are meeting the needs of the community and how they can adapt to meet the needs of future generations.
We used both the qual and quant research and to inform a member segmentation study through which we identified three segments based on attitudes.
Turquoise provided Libraries Unlimited with detailed recommendations on future services to offer, specific events and new offerings that would both boost current engagement and maintain libraries relevance to younger users. We were also able to provide insights in relation to operating hours, library access, advertising, awareness and communication style.
Our unique approach
Whether we are helping charities to understand and predict customer behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what water consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
