Aviva was in the process of re-developing its online services to policy holders, advisers and employees. Turquoise was approached to conduct concept testing with IFAs and customers, providing insight on the new life-styling website.
Turquoise' experience with these audience groups in the insurance sector lead to a qualitative approach to the market research. We moderated and analysed 13 depth interviews with NU Corporate, EBC’s and IFAs.
Overall reactions to the website were overwhelmingly positive amongst customers. It was deemed by all to be a fresh idea, and the style and tone of the site was highly commended by all respondents. This research-led approach gave Aviva confidence to move the website ahead to final development stage and launch.
Our unique approach
Whether we are helping insurance companies to understand and predict customer behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results across the industry.
Know what water consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
