Construction Industry Training Board is the Sector Skills Council for Construction with 80,000 members. CITB had been undertaking an annual employer and stakeholder study with nearly 2,000 people but needed support in applying the outputs effectively. Turquoise was asked to analyse four years of ESR data and use the findings to develop a segmentation model linked to behavioural data.
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Emma Link, Researcher
Following an extensive quantitative market research exercise with employers and stakeholders, Turquoise became the first research agency able to produce a workable segmentation model that could be applied back to the whole database.
With all members now identified by segment, Turquoise was asked to undertake qualitative market research for CITB to enhance their communication strategy with each of these key groups.
A further research project was commissioned by CITB: an attitudinal segmentation of 1,000 young people aged between 14 -18, 500 parents and 650 careers advisers. This research has been successfully used by the organisation to further enhance engagement within these groups.
Our unique approach
Whether we are the education sector understand and predict customer behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results for the whole sector.
Know what people think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
