ATS Euromaster approached Turquoise to help them identify brand strengths, weaknesses, product and price perceptions of both ATS and competitors. They asked us to establish trends and strategies and to inform them whether there were any new opportunities with market niches or segments that they did not currently cater to.
Turquoise used a combination of qualitative & quantitative methodologies, interviewing customers and sales staff at ATS branches across the UK along with a selection of competitor companies.
The results have been used by ATS to reposition and strengthen their USPs and to develop a data-driven strategy for exploiting their perceived strengths via a new communications strategy.
Our unique approach
Whether we are helping automotive companies understand and predict customer behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results for the whole industry.
Know what automotive consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
