Noble Foods approached Turquoise with a market research brief to explore and identify the motivating USP’s of the Happy Egg Co. brand. The research was required in order to drive new TV advertising direction, new product development, media strategy and packaging design for the future.
A programme of qualitative market research was undertaken with three consumer groups, identified as: Loyalists, Occasionalists, and Aware non-users. Our study incorporated a psycho-graphic evaluation of the underlying beliefs of the different target groups as well as our communication framing tool, System DNA.
Eggs are seen as a staple food and their versatility has been assisted by their perceived value. The Happy Egg Co. brand was seen to be intrinsically linked to fresh produce and this key insight was an important consideration for future brand development. The research was used to inform existing and potential new ad campaigns to raise awareness of new products.
Our unique approach
Whether we are helping food and drink businesses understand and predict customer behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results across the industry.
Know what consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
