Numark is a group of 3,100 independent pharmacies providing its members with a range of healthcare products and services such as professional development and training. After experiencing a plateauing of sales and membership, Numark approached Turquoise for research into how they could increase engagement.
"
Emma Charlesworth, Communications Manager
Turquoise undertook a complete analysis of Numark's sales database identifying key behavioural groups. Quantitative and qualitative market research was conducted to add attitudinal and socio-demographic information to enhance the segmentation model. Despite previous attempts by other research firms, Turquoise was the first company to apply these segments back to the whole database.
Since partnering with Turquoise on this segmentation study, Numark have acquired over 400 new members, enjoyed a 35% increase in engagement , and have reported a significant increase in sales of membership products and services.
Our unique approach
Whether we are helping pharmaceutical companies understand and predict customer behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results across the whole industry.
Know what individuals think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows pharmaceutical companies to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
