Optimising CX/UX to improve competitive positioning
MotoNovo Finance is one of the UK’s fastest growing independent finance companies provide vehicle funding. They have a personal online dashboard for customers called 'MyMotoNovo' which offers a range of features such as check balance, change address, and make a payment. Turquoise was approached to conduct research in order to advance understanding of how MotoNovo could improve its customer experience and to be better positioned to cope in an expanding, competitive market.
