Swansea University engaged with us to further understand its international students with the aim of developing an appropriate recruitment marketing campaign targeting one of its primary international markets, India.
We ran a set of focus groups with the target audience to test marketing concepts which were then quantitatively explored with 400 prospective undergraduate students, educators, parents, and influencers across India.
Using elements of our Triple Nexus model, we were able to look into the subconscious motivational factors that influence international student behaviours. This enabled us to recommend refinements to the campaign, including visual direction and optimum communicate style.
Positively, having participated in the recruitment campaign research, 86% of the target audience said they would now consider Swansea University.
Our unique approach
Whether we are helping higher education organisations understand and predict student behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what students and other stakeholders think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows higher eduction organisations to accurately predict industry and student behaviour, helping to power genuinely forward-thinking strategy and decision making.
