Bath Cats & Dogs Home takes in around 800 pets a year from postcodes in and around Bath. It had never formally researched how supporters and the wider local population saw the charity, so it asked Turquoise to find out who was likely to support it and where there was potential to grow that support.
We took a two-stage approach. First, video depth interviews with current supporters explored how they saw Bath Cats & Dogs Home.
An online survey followed, run in parallel with two audiences: current supporters, reached through the charity’s own database, and people living in its core postcodes. The survey measured awareness, brand health and the factors that motivate people to support the charity.
The research gave Bath Cats & Dogs Home a clear, evidence-based picture of how aware existing supporters and the wider community are of the charity and how they see it, including which parts of its work resonate most strongly.
It has helped the charity identify supporter audiences it had not yet reached and sharpen how it explains its role, to encourage more people to engage with and support its work.
Our unique approach
Whether we are helping organisations like Bath Cats & Dogs Home understand and predict human behaviour, driving smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what individuals think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict industry and human behaviour, helping to power genuinely forward-thinking strategy and decision making.
At Turquoise, our team of expert market research analysts are on-hand to conduct the fieldwork, interpret raw data, gain meaningful insights and provide actionable guidance to help your business thrive. Get in touch today and let's talk.
