The British Nutrition Foundation wanted to discover exactly what makes Gen Z tick when it comes to healthy and sustainable eating. They partnered with Turquoise to uncover the motivations and roadblocks students face when trying to balance cooking, studying and socialising. By knowing what kinds of messaging the student population engage with, BNF hoped to encourage them to make budget-friendly, nutritionally conscious choices.
"
Participant
We began our approach with a survey of 400 UK university students, followed by a web community where 15 students shared personal experiences about their eating habits. Using our proprietary System DNA tool, we analysed their goals and tested messaging across three areas to see what landed well, and what missed the mark.
As an agency, we’re all about blending the right mix of qualitative and quantitative approaches to reveal not just data, but the real “why” behind behaviours. Our expertise in motivational profiling helps us deliver insights that are both actionable and deeply connected to the audience's mindset.
Through the research we conducted, BNF learned that students want to eat healthy but get tripped up by things like cost, cravings, and convenience. Using these insights, BNF can craft messaging that resonates with Gen Z, focusing on practical and achievable dietary changes.
This equips BNF and its partners to better connect with the student audience, potentially increasing engagement and encouraging healthier eating habits across this key demographic.
Our unique approach
Whether we are helping organisations like the BNF understand and predict human behaviour, driving smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what individuals think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict industry and human behaviour, helping to power genuinely forward-thinking strategy and decision making.
