Apply our segmentation experience and expertise to get the most from your database
As one of the leading market research firms globally, we have developed a key specialism in audience and database segmentation. Turquoise have spent 30 years developing our approaches to behavioural, attitudinal and transactional segmentation, as well as combining the three.
For a number of our clients we have been able to take existing databases and apply a segmentation model to the whole dataset. In these cases, we have been the first market research company to provide a practical output for a segmentation.
Segmentation is predominantly used by our clients to track changes in the customer make up, target bespoke communication for each segment and to understand the deeper needs and motivations of each segment.
Turquoise segmentation has benefited many leading firms…
Can a segmentation study benefit your business?
Whether or not segmentation is used as a stand alone method, supplementary to a survey, or part of a multi-method project, Turquoise primarily uses segmentation to achieve the following…
- Identify the characteristics of key audience groups to highlight who your customers are
- Understand who your key purchasers and enquirers are
- Link customer groups to the sales database and assess who responds best to offers and promotions
- Establish the behaviour of each group to predict the likelihood of future purchasing
- Tailor specific marketing communications to individual groups within your data set
- Increase audience engagement with products and services
Partnering with Turquoise has radically changed the way we market to our customers. We embarked on a segmentation project which has had a significant impact on our business increasing member engagement by 35%. Turquoise have been a pleasure to work with; their insight, experience and expertise helped us to develop our customer marketing strategy and give us real insight into the behaviour patterns that exist across the different segments. I would highly recommend Turquoise to any business looking to enhance their marketing and communications strategy.
Turquoise audience and database segmentation is used on an ongoing basis by many of our clients who integrate our research work with their business planning and strategy. If you are an existing client of ours or a business that is completely new to us, we would love to explore how a segmentation study might deliver value to your firm.