Turquoise has been researching the automotive market since 1991. We know the brands, products, markets and customers.
Our work within automotive is varied and broad with top brands trusting us to conduct their research. Not only have we covered major manufacturers, but also OE and aftermarket. Turquoise has conducted UK and pan-European studies, as well as market exploration studies further afield.
Who we have worked for in the automotive industry…
Whether you want to understand about the decline in new car sales in Europe, globalisation, mega-platforms, connected cars, the impact of PCP, consumer trust, or just wanting to know how satisfied your new customers are, we can offer innovative approaches and cost-effective, tailored solutions.
We have excellent relationships with UK and worldwide panel providers for large-scale European and global studies, and our automotive experience covers both qualitative (with partners in most countries) and quantitative research. Having our own in-house CATi team ensures that there is a constant dialogue with project managers so that proactive solutions can be implemented to optimise any survey i.e. quantitative follow up surveys for awareness and perception research.
Once you start exploring your customers to the depth that Turquoise do, you’ll never look at them in the same way again. I believe the level of insight that Turquoise has provided us through their research approaches has really delivered new understanding about not only how our customers are motivated when buying a new car, but also about how best to reach them with tailored communication messages. Fresh thinking and sound data, a rare combination but certainly what I’ve experienced from Turquoise.
Our work covers…
- New buyer satisfaction
- Retail customer groups (in Dealership)
- Dealer attitudes
- Finance package perceptions
- Image characterisation
- Car clinics
- Under the bonnet surveys
- New model perception study
- Market segmentation
- Ad perceptions
- Ad development
- Ad testing
- Car magazine perceptions
- The future of car colours
- Buying decisions and sources of information
- Communication optimisation
- Young male car attitudes
- Aftermarket buying habits
- International car polishing habits
- Buying decisions in aftermarket
Do you need a bit of turquoise in your business?
Whether it be an awareness and perception study, development of a communication strategy to support and develop a car brand, how best to launch a new model or understanding buying behaviour and psychology, we are sure we can help you.