Desk (secondary) research has been a staple of our market research for over 30 years.
Secondary research (also commonly known as ‘desk research’) is the review and collation of data that has already been collected. As well as ‘traditional’ methods (such as using libraries, speaking to industry experts and using published case studies from publicly-accessible previous market research studies) the internet (e-intelligence) is becoming vitally important in secondary research.
When to use desk research?
Turquoise often recommends conducting secondary market research at the outset of a project in order to uncover useful leads and background knowledge, both of which provide invaluable orientation for our full service market research projects. Conducting as little as a day or two of secondary research can provide invaluable information, especially on sample frames (i.e. ‘who’ to interview), as well as key market information about products, services and competitors.
Turquoise desk research has benefited many leading firms…
Our desk research capabilities…
Can secondary research benefit your business?
Whether or not secondary (‘desk’) research is used as a stand-alone method or part of a multi-method project, Turquoise primarily uses desk research to achieve the following, using an extensive array of different sources and techniques:
- Identification of sample frames (i.e. the most relevant people to speak to)
- To understand who the key purchasers of products/services are, and potential target markets
- To identify industry trends
- To understand key behaviours within target markets
- To identify individuals, companies and organisations which can further assist with the project’s secondary research aims
Do you need a bit of turquoise in your business?
Whether there is a unique secondary research objective, or if you are planning a wider research project, our desk research service can help.