In addition to our work in the public and private sectors, we partner with charitable organisations in the third sector.
Our work with charities and voluntary organisations alongside other more consumer based arenas, such as utilities and healthcare, means we are heavily involved in researching what are often deemed sensitive and difficult subject matters with potentially vulnerable customers.
Who we have worked for in the Charities sector…
Utilising 30 years of cross sector experience alongside our work within the third sector, means we have a wealth of ‘know how’ when it comes to recruiting difficult to reach audiences as well as how to talk to them sensitively.
Turquoise understands the challenges that charities and voluntary organisations face in conducting market research, not just in terms of budget restrictions, but also with regard to understanding public perceptions.
We never cease to be amazed by the mass generosity demonstrated by TV driven events such as Children In Need, and have also noted the growing trend in individual funding sites such as Tom Hardy’s Justgiving page for Grenfell Tower survivors. The latter is an example of the growth in personal funding and represents a real challenge to traditional charitable giving.
The opportunity for individually targeted funding is having an increasing effect upon funding for charities and is an area where insights from market research can prove invaluable. The Social Care Compliance Scheme, and the introduction of GDPR along with ever increasing scrutiny of a charity’s relevance, transparency and impact are just some of the issues currently faced by the third sector.
The challenge of finding innovative ways to engage with Generation Z and the shift that we have observed in how people consume media demands a fresh approach to raising awareness through social media platforms in addition to traditional channels. This is also where consumer market research and the testing of marketing messages and campaigns can have a marked impact on engagement, support and funding.
You can read more about the latest trends in the charities sector in this blog post.
Forthcoming UK events in the Charity sector…
Business Charity Awards
23rd May 2019
Marriott Grosvenor Square
The Unusual Suspects
12th September 2019
Charity Times Awards
2nd October 2019
Park Plaza, Westminster Bridge, London
Our work covers many audiences…
Our work in the charities sector covers audiences from every angle, including the following:
- Staff / Stakeholders
- Patients and carers (e.g. in hospices)
- General public
- Chronic illness sufferers
- Social housing residents
- Vulnerable groups such as at risk register customer, low income families and state pensioners
Being a smaller market research agency allows us to have the agility to offer cost-effective tailored solutions. By working flexibly with our clients, we can be sure to produce the best possible output and insights. Our experience covers both qualitative and quantitative research and pans both ad-hoc research with more specific audiences, as well as public perception tracking.
At Turquoise, we have our own in-house Computer Assisted Telephone Interviewing team (CATi). This means that where we have conducted quantitative charity public perception and awareness research, we can monitor any issues as they arise and be proactive in the solutions that are implemented. We ensure that there is a constant dialogue between the project managers and the CATi unit supervisor to constantly monitor each and every project or survey and optimise its effectiveness.
Do you need a bit of turquoise in your business?
Whether it be an awareness and perception study, development of a communication strategy to support and develop your organisation, or how best to launch a charity appeal, we are sure we can help and would be delighted to hear from you.
Our work and insights in the Charities sector…
We are proud to have worked with a wide range of charitable organisations up and down the country, including the National Trust, Prostate Cancer UK, St Margaret’s Hospice and many others. Read some of our case studies to learn more.
You can also find a range of resources and useful information about the latest news and developments in the charities sector on our blog.