As well as operating in ethical healthcare research, we have extensive experience working in the OTC industry
With influencing factors such as convenience and cost alongside government initiatives driving more consumers to a pharmacy or supermarket environment to purchase P brands or over the counter GSL products, this market has seen a rapid expansion of products available over the last 30 years.
This in itself has created far more choice for consumers in this environment and so the issues of stand out and consumer buy-in to brands are critical.
Turquoise has conducted market research projects for a large number of OTC healthcare companies over 30 years, across numerous categories.
Who we have worked for in the OTC healthcare industry…
Bringing together our ethical experience within primary care coupled with our consumer knowledge in other sectors ensures we explore consumers in a more holistic way, looking at what external influences may impact upon purchasing within this arena. What reassurances do consumers need to purchase in this arena? What drives them to purchase over the counter? What do they look for at point of sale?
With on pack communication being critical in this environment, Turquoise’s exploration of semiotics and language style using System DNA, are important attributes of our research approach and insight.
Our work within the OTC healthcare industry spans both qualitative and quantitative projects, and not just with consumers, but also with the powers that be – pharmacies.
We have an impressive track record of helping those that we work with to flourish and achieve notable growth potential, and we are confident that you will find our extensive knowledge will benefit your business or brand.
Partnering with Turquoise has radically changed the way we market to our customers. We embarked on a segmentation project which has had a significant impact on our business increasing member engagement by 35%. Turquoise have been a pleasure to work with; their insight, experience and expertise helped us to develop our customer marketing strategy and give us real insight into the behaviour patterns that exist across the different segments. I would highly recommend Turquoise to any business looking to enhance their marketing and communications strategy.
Do you need a bit of turquoise in your business?
Whether it be bringing a POM or P brand to market, exploring new packaging ideas, positioning research, advertising development, or a more bespoke project, we would be delighted to hear from you and are sure we can help you stay ahead.
Our work and insights in the OTC healthcare industry…
OTC Healthcare Market Research in Changing Times
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Turquoise Conducts European Segmentation Workshop
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Over-the-Counter OTC allergy treatment market research
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