From traditional market research videos to contemporary vox pops, we’ve made it all.
Although in more recent years video has become the most popular medium for conveying information, insights, personality, emotion and context, for as long as we can remember, Turquoise research has included filming depth interviews, focus groups and more recently recorded video calls. Our most recent work includes a range of vox pops and insight documentaries.
What makes us markedly different to other market research agencies is that we possess full in-house production capabilities for filming and videography.
Our market research video capabilities…
Turquoise market research videos have benefited many firms…
We have conducted countless market research videos for some of the world’s leading businesses in the past 30+ years. Much of our more recent work, and what clients regularly ask us to include within market research projects, are vox pops. An example can be seen here, which we produced for Scottish Water on the streets of Edinburgh.
Can market research video help you?
Adding video to a market research project often helps to give a greater depth of insight and provide context to other analysis and conclusions. It is also an asset that can be reused and shared both inside and outside of an organisation to further a range of objectives, for example:
- Help to bolster support within an organisation around a particular goal, such as a new product launch, continuous improvement, or crisis management
- Used as a tool to share information publicly around a product or service announcement
- Used to report research insights to senior managers or internal stakeholders in an engaging, digestible format
Do you need a bit of turquoise in your business?
Whether you want to include video in a wider research project, or need us to produce a one-off, our in-house video team are waiting to hear from you.