Add better context and deeper analysis to your retail strategy with our mystery shopping service.
If you are looking for a research solution to measure the quality of customer service, compliance or regulation, then mystery shopping can be an extremely effective tool. We are committed to best practice and ethical research, underpinned by our professional memberships, and we utilise industry leading technology to keep you updated with real-time results and reporting throughout the process.
Our mystery shopping service can be applied to retail organisations in many ways, for example:
- Discovering customer service expectations vs reality and how you compare with competitors
- Measuring how much a customer trusts your brand, product or service
- Understanding how valued your customers feel and how loyal they are to you
When to use mystery shopping?
Mystery shopping can be used to add value to every aspect of your organisation, from competitive and product strategy, to tactical operational improvements. Mystery shopping is most effectively used as part of a holistic approach to organisational improvement and can span many areas.
Our capabilities in mystery shopping…
Turquoise Mystery shoppers can assess a range of customer touchpoints including interacting with a call centre, communication via a website or making an enquiry through a social media page. We can arrange for our shoppers to visit a shop and purchase a product or have an advisor visit them at home. Whatever the scenario, they will report back on their experience, providing either written, video, audio or photographic evidence.
Mystery shopper panel of over 260,000
Ability to recruit over 260,000
Video shopper panel of 200+
Audio shopper panel of 1600+
Our mystery shopping service covers…
- Telephone Calls
- Visits (with audio & video recording)
- Email Enquiries
- Online Enquiries
- Website Assessments
- Social Media Enquiries
- Customer Satisfaction Surveys
- Call Monitoring
- Exit Surveys
Do you need a bit of turquoise in your business?
Whether you need to discover, measure, or understand more about your or your competitors’ retailing, our mystery shopping service is bound to help.