Quantitative research gathers numerical data and includes:
- Surveys on customer usage and attitudes
- Customer store exit interviews
- Sales figures
- Industry product sales numbers
- Online or phone questionnaires
- Financial trends
You can use this approach to identify the size of your market and how much it might be worth to your business, and to find areas for sales growth. Quantitative research can also help you understand the demographics of customers, such as their age and gender.
Quantitative research often produces a lot of statistics. These are useful as an overview of your market, but make sure you don’t rely solely on statistics in your research. Consider all of the information you have. For example, the ‘average’ price your target market suggested it would pay for a product could be distorted if a few a participants selected a very high amount (i.e. not reflecting the high number who would not pay that much).
Turquoise quantitative research has benefited many leading firms…
Our quantitative research methods…
Our range of proprietary products and qualitative research methodologies, have been developed over thirty years of people watching. They provide the foundation for the services that we offer and help add a depth of insight to our research that sets Turquoise apart from other agencies.
Questionnaires are a tried and trusted source of highly robust quantitative research data delivering actionable insights that can be used for business critical decision making. Achieving your research objectives demands asking the right questions which is where we start.
Audience Segmentation is a key specialism for Turquoise. We have spent years developing our approaches to behavioural, attitudinal and transactional segmentation, and our segmentation models are used by clients to track changes in the customer make up, target bespoke communication for each segment and to understand the deeper needs and motivations of each segment.
TouchPoint is a unique way to capture instant customer feedback and data via a web or phone based questionnaire, giving a realtime insight into how your customers feel about your business or event. We are even able to recruit or access customers when you have no existing contact information.
Turquoise is a full service agency with in-house call centre facilities used for conducting telephone interviews. Our CATi unit is in constant use for a range of research projects, providing an affordable way to reach high numbers of respondents with telephone surveys.
Turquoise have long established relationships with the biggest online panel providers in the world, giving our clients unlimited access to almost any audience. We design, script and host the survey and run it against the panel as if it were our own for improved quality control and reduced cost.
What our clients say…
The fact that we still use the student segmentation model today that Turquoise first created for us in 2008 is testament to its insight and validity. We continue to value their approaches and ability to visualise important informationMaria Luisa Ross
Turquoise quantiative market research is used on an ongoing basis by many of our clients who integrate our research work with their business planning and strategy. If you are an existing client of ours or a business that is completely new to us, we would love to explore how focus groups might deliver value to your firm.