Market research and value-enhancing insights in the constantly evolving utilities sectors.
For more than 30 years, Turquoise has been the partner of choice to add colour to utilities sector market research. The utilities sector is subject to constant change and evolution. It is affected by political, environmental, economic, environmental and technological factors to name but a few, and it is safe to say that this is one sector that never stands still.
Turquoise provides utilities industry research across the oil and gas, electrical and water industries. But even the definition of the utilities sector itself is something that is constantly changing. Renewables are becoming an increasingly important part of power generation, and just as importantly, are at the forefront of the minds of consumers and the policies of the political decision makers.
Turquoise has conducted water market research projects with the major water suppliers across the UK. Think of the water sector, and your mind is automatically drawn to large infrastructure and supply networks. These are certainly core to what we do, and Turquoise has been involved in a number of projects for companies such as Scottish Water, South West Water and others.
However, we also conduct market research into related industries including environmental projects, water purification, bottled water, mineral water and more.
You can read more about the latest trends and developments in the water sector in this blog post.
The electricity sector has seen the greatest shifts in its composition over recent years, as well as constantly evolving public needs and opinions. Electricity market research prevents disconnects from emerging between the utility providers and their commercial and domestic clients they serve.
The sector is one that continues to evolve from relying predominantly on fossil fuels to increased use of renewable energy sources including wind and solar power. Then there is the constant question of what role, if any, nuclear energy should play in the mix, which is as much subject to the political and public opinions of the day as to tangible environmental or economic factors.
You can read more about the latest trends in the electricity sector in this blog post.
Oil & Gas
Turquoise delivers energy sector market research across the oil and gas sectors, in what is comfortably the largest industry on the planet. If you take a look at the top ten largest companies in the world, you will see that seven are in the oil and gas sector. The oil and gas sector is, in itself, multi faceted, covering everything from upstream activities including exploration and production to downstream components when fuel is pumped into vehicle tanks or gas is delivered into homes.
In the UK, the sector employs more than 300,000 people, almost half of whom are based in Scotland, where Aberdeen is seen as the UK’s “capital” of the industry. The sector underpins the very nature of modern civilisation, keeping homes warns and cars running, yet it has seen challenging times in recent years, with thousands of job losses across the sector.
You can read more about the latest trends in the oil and gas sector in this blog post.
Forthcoming UK events in the Utilities industry…
Preparing Utilities For Transition
21-22nd May 2019
Energy UK Annual Conference
15th October 2019
QEII Conference Centre, London
Future of Utilities Summit
24–25th March 2020
etc.venues Bishopsgate, London
Who we have worked for in the Utilities industry…
Our work within the utilities industry is so well regarded that it was given the gold standard by OFWAT. Although we have worked for many of the UK’s largest water companies, our work does not stop there. We have also done work for other utilities industry companies that take care of key infrastructure including gas and electricity. Our work within the utilities industry not only benefits from many years of experience, we are able to transpose industry-specific insights and knowledge from a range of industries that are different to utilities, giving a perspective that is unique to Turquoise.
Our relationship with Turquoise has spanned a number of decades. They know our business and the sector as well as anyone. Their work is a cornerstone of our business planning.
About us and our approach…
Just by reading through the above overview of the utilities sectors, you can see what a broad range of industries and activities it covers. When it comes to utilities sector research, there is no “one size fits all” solution and every project is approached differently.
Depending on the nature of the project, we have a variety of tools at our disposal, including focus groups, in-depth interviews, social media research and questionnaires to name but a few. The Turquoise Game Changer allows us to get biggest insights in the shortest time by giving us access to data in unprecedented quality and quantity levels.
The most important part of any project, however, is teamwork. At Turquoise, we have spent 30 years perfecting an approach whereby we combine our research knowledge with your industry experience to add colour to our insights and achieve results that are second to none. Learn more about us here.
Meet our lead analyst in the Utilities sector…
Laura Scott typically takes the role as lead analyst for research projects in the utilities sector. Laura has spent a large proportion of her 19 year research career conducting fieldwork, analysis and reporting in the utilities sector. This gives her a rare depth of insight into how the market has evolved over the years and a strong grasp of blending tried and trusted research methodologies with the very latest in technological research tools for the best results.
We currently have a number of ongoing projects within the utilities industry as many clients see the value of Turquoise as a long term partner, playing a key role within the client’s business planning and strategy, rather than as a short-term research contractor. However we are always open to new business and would be delighted to hear from you to see how we can help your firm stay ahead.
Case studies and resources…
Don’t just take our word for it. We have worked on utilities market research projects with all the major utilities companies across the length and breadth of the UK, including Thames Water, Scottish Water, nPower, BNFL and many more. You can take a look at some real-world case studies here to learn more about what we do and how we do it.
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