How we help

Champion and support lasting change in your organisation

True transformation begins deep within an organisation, rooted in culture, values, and people. However, research and experience prove that successful change must be carefully informed by data and insight.

At Turquoise Thinking, we provide the rigorous, evidence-led research that underpins everything from employee engagement and cultural shifts to product innovation and organisational design. By combining empathy with analytics, our insights give leaders the clarity to shape change that is effective and sustainable.

A fresh perspective

At the heart of our approach is the Triple Nexus™ Model. This model weaves together novel data sets and methodologies to deliver refined analysis of your organisation, highlighting what needs to change and predicting the potential impact of those changes with greater accuracy.

How Think Turquoise Research Supports Transformation

Know

We look beyond surface-level opinions. Our model reveals subconscious psychological drivers and emotional undercurrents that shape behaviours, often unnoticed by employees themselves. This deeper understanding provides the foundation for genuine culture and engagement improvements.

Validate

We ensure insights are grounded in robust methodology and context. This validation process minimises noise, helping you focus on the most relevant and actionable findings.

Predict

We equip your organisation with foresight into potential shifts in customer behaviour, market trends, and employee sentiment, helping you make proactive, informed decisions.

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Employee experience research & cultural insight

Our research specialists design employee engagement studies that resonate with your workforce, uncovering what really drives motivation, satisfaction, and alignment with organisational purpose.

We also provide cultural insights that inform decisions around leadership, communication, and workplace design, helping organisations understand the human side of change before taking action.

Sustainable change isn’t about quick fixes; it’s about building a culture that evolves with your business. Our insights help you make evidence-based choices that lead to lasting results.

Minimise risk: Market research ensures that you are making data-driven decisions rather than relying on assumptions, which increases the likelihood of a successful project, product or service.

Discover opportunities: Market research not only enables you to find the answers you have been looking for, it also helps you uncover unmet needs and emerging trends that can drive innovation and market expansion.

Understand your customers: Customers are the key to growing your business. Market research ensures you gain deep insights into customer motivations, preferences and pain points helping you create and deliver products and services that truly resonate with your audience.

Optimise marketing efforts: Taking a stab in the dark is not only ineffective but also wastes money and resources. Drive engagement and conversions by targeting the right audiences with relevant messaging all backed up with market research.

Stay ahead of competitors: It’s no longer good enough to just think you know your customers. It’s time to invest in market research to stay ahead of market shifts and maintain your competitive advantage.

Why organisations trust Turquoise Thinking

Tailored insight for every challenge

There’s no one-size-fits-all. We design research programs around your sector, size, and goals, ensuring insights are relevant and practical.

Decades of expertise with innovative methods

With nearly 40 years of market research experience, combined with cutting-edge data science, we offer a rare blend of trusted wisdom and fresh approaches.

Collaborative partnership

We work closely with your teams to ensure findings are clear, actionable, and easy to embed into your strategies.

A balance of data and humanity

Behind every number is a person. By blending quantitative rigour with psychological insight, we provide a holistic view of the challenges you face.

Our work, your success

Powering breakthrough decision-making

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Ready to talk to our research specialists?

At Turquoise Thinking, we know change can be complex. That’s why we provide clear, evidence-led insights to help you make confident decisions about your people, culture, and organisation.

Get in touch today to explore how our proven methodologies can inform and guide your next stage of transformation.

FAQs

What exactly is organisational change research?

It’s evidence-based analysis that helps organisations understand how people, culture, and processes need to adapt to meet new objectives. Our role is to uncover the insights that inform effective change strategies.

Minimise risk: Market research ensures that you are making data-driven decisions rather than relying on assumptions, which increases the likelihood of a successful project, product or service.

Discover opportunities: Market research not only enables you to find the answers you have been looking for, it also helps you uncover unmet needs and emerging trends that can drive innovation and market expansion.

Understand your customers: Customers are the key to growing your business. Market research ensures you gain deep insights into customer motivations, preferences and pain points helping you create and deliver products and services that truly resonate with your audience.

Optimise marketing efforts: Taking a stab in the dark is not only ineffective but also wastes money and resources. Drive engagement and conversions by targeting the right audiences with relevant messaging all backed up with market research.

Stay ahead of competitors: It’s no longer good enough to just think you know your customers. It’s time to invest in market research to stay ahead of market shifts and maintain your competitive advantage.

How does employee experience research help?

By revealing what truly matters to your employees, their motivations, frustrations, and aspirations, our research helps you design workplaces and experiences where people feel engaged, productive, and valued.

Why invest in cultural insight?

Culture is the invisible force driving behaviour and decision-making. Understanding it through research ensures your values and goals are reflected in everyday actions, creating a stronger foundation for sustained success.