Industry expertise

Pioneering market research for the water industry

Our market research in the water industry has been given a gold rating by OFWAT. We have worked for most major UK water suppliers as well as for companies involved in water purification, bottled water, mineral water and the environment.

Our work, your success

Powering breakthrough decision-making

Our water industry approach

The Triple Nexus Model

Whether we are helping water companies understand and predict customer behaviour, driving smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.

Know

Know what water consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.

Validate

Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.

Predict

Our unique model allows water companies to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.

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