FAQs
How can charity market research improve your fundraising efforts?
Market research identifies which donor segments are most likely to support your cause and reveal the messaging that motivates them to give. Our data-driven approach allows you to target your fundraising campaigns more effectively and increase donation rates while reducing marketing costs.
Minimise risk: Market research ensures that you are making data-driven decisions rather than relying on assumptions, which increases the likelihood of a successful project, product or service.
Discover opportunities: Market research not only enables you to find the answers you have been looking for, it also helps you uncover unmet needs and emerging trends that can drive innovation and market expansion.
Understand your customers: Customers are the key to growing your business. Market research ensures you gain deep insights into customer motivations, preferences and pain points helping you create and deliver products and services that truly resonate with your audience.
Optimise marketing efforts: Taking a stab in the dark is not only ineffective but also wastes money and resources. Drive engagement and conversions by targeting the right audiences with relevant messaging all backed up with market research.
Stay ahead of competitors: It’s no longer good enough to just think you know your customers. It’s time to invest in market research to stay ahead of market shifts and maintain your competitive advantage.
Is market research too expensive for smaller charities with limited budgets?
We offer tailored solutions that are affordable for even small charities. From low cost options to phased research approaches and more, we will work with you to find the best solution for your budget.
What’s the difference between market research for charities versus commercial businesses?
Non-profit organisation market research focuses on understanding donor motivations, community needs and social impact measures rather than profit-driven consumer behaviour. Although we may use similar research methods, the objectives we are aiming to achieve differ from market research for businesses as we will target maximising social good, building trust with stakeholders and demonstrating accountability to funders and beneficiaries.
