Prostate Cancer UK is best known for its work with Prostate Cancer but does support patients with benign prostatic conditions. Turquoise was commissioned to explore the patient pathways of men with both BPH and Prostatitis, exploring all aspects of their condition, experiences of their disease, motivation to seek or not seek help, and their experiences with HCPs.
Both a qualitative and quantitative investigation was adopted for this research project which took the form of face-to-face depth interviews with sufferers of a range of benign prostatic conditions, followed by a large-scale online study with the same group of patients.
The research imparted valuable knowledge to the Prostate Cancer UK team regarding a group of patients less familiar to themselves and provided information and support for their campaign materials and direction upon what channels to use to access and support these patients.
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