Supporting product development with research

Charibot, developed by Japeto.ai, is a chatbot building tool that allows charities to create AI chatbots without any code. Features include natural language interpretation and safeguarding tools so that the most vulnerable visitors can get connected to a person when they need to. Turquoise was approached to provide a market assessment of the desirability of Charibot, in order to inform development of the product.

A man using a laptop

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The insights and analysis from Turquoise helped Japeto stay focused on the needs of our users right from the start.

Ingrid Follan, CEO, Japeto

Methodology

The agreed approach was to conduct qualitative depth interviews with representatives of small to medium-sized charities.

Outcome

We discovered that charity leaders are generally interested in a chatbot to speed up their response times and to offer quick answers/solutions. Key benefits included reducing the number of emails and calls, and freeing up time for valuable members of staff.

We provided Japeto with a ranking of all key features and benefits of the software and recommendations on how to get the software adopted across the organisation. We also established the areas in which charities lack confidence when it comes to employing new tech, and how these issues might be broached.

Our unique approach

The Triple Nexus Model

Whether we are helping charities to understand and predict human behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.

Know

Know what individuals think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.

Validate

Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.

Predict

Our unique model allows organisations to accurately predict industry and human behaviour, helping to power genuinely forward-thinking strategy and decision making.

Learn more

Our work, your success

Powering breakthrough decision-making

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