Anna Freud, a pioneering mental health charity, commissioned Turquoise to assess the size and behaviours of the UK mental health professional market. The aim was to build a comprehensive picture across the NHS, education, social care, youth services and the voluntary sector. This included identifying primary customer segments and their needs, and evaluating current levels of brand awareness among these groups.
"
Hannah Harrison, Head of Product
We carried out an extensive programme of desk research together with an online survey of 421 respondents. We brought together national and sector specific workforce data from multiple sources and carefully consolidated datasets to produce reliable estimates for each sector. Our approach included detailed data cleaning, segmentation, cross comparison and trend analysis, which allowed us to produce projections and identify key workforce challenges.
The final report provided an integrated estimate of the UK mental health workforce, revealing a total in excess of 200,000 professionals across six sectors in a range of roles. Within this, more than 100,000 were found to be working specifically with children and young people. These insights gave Anna Freud a robust evidence base, and the data is now being used to shape future approaches to support the mental health professional workforce in their work with young people and families.
Our unique approach
Whether we are helping charities to understand and predict customer behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what water consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
At Turquoise, our team of expert market research analysts are on-hand to conduct the fieldwork, interpret raw data, gain meaningful insights and provide actionable guidance to help your business thrive. Get in touch today and let's talk.
