East Anglian Air Ambulance has provided helicopter emergency medical service since 2000. The service saves lives by delivering highly skilled doctors and critical care paramedics to those who need them. In order to continue this mission, EAAA partnered with Turquoise to establish what the population know and value about the charity and how best to motivate supporters to take action.
We conducted a combined methodological approach using online panels, on-street interviews and email surveys, covering all areas where EAAA had flight operations (in and out of area), this enabled us to reach a more robust and representative sample and provide insights from existing supporters (from the clients’ database) as well as those from the general population within the catchment area.
EAAA was able to use the research findings to help develop their marketing communication strategy with the potential for improving awareness and encouraging support. The insights we delivered highlighted the importance of increasing the perception of the value of the work EAAA do, therefore this will be a key component moving forwards.
Discovering where awareness levels were low within the heartland of EAAA enabled greater strategic targeting to those areas to facilitate an increase in awareness and understanding of what the charity does, and showcase the value of their service.
Our unique approach
Whether we are helping organisations like EAAA understand and predict human behaviour, driving smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what individuals think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict industry and human behaviour, helping to power genuinely forward-thinking strategy and decision making.
