Epilepsy Action, a charity dedicated to improving the lives of those affected by epilepsy, sought our expertise to better understand public perceptions of their brand. Their goal was to engage more effectively with different audiences, especially younger demographics, and increase overall awareness.
We conducted a quantitative study with 985 respondents from three panels, supplemented by depth interviews for richer insights. Additionally, Epilepsy Action supporters were contacted directly, adding a targeted layer of feedback to the research.
This approach, combined with our unique Triple Nexus Model which utilises our experience in applied neuroscience to uncover and explore the sentiments toward, and awareness of the charity, enabled us to understand the target demographic and how best to engage with them on a national scale.
The research revealed that Epilepsy Action is seen as highly supportive and passionate. Key in the Epilepsy Action offering is the information, advice and support it provides to those with epilepsy and their families, with its helpline being a trusted resource.
Looking to future services and brand development, Turquoise were able to advise on ways to better engage with younger age groups, the importance of growing the local presence, HCP signposting, and increasing the use of social media to raise the charity’s profile, all with a view to becoming the ‘go-to’ epilepsy charity.
Our unique approach
Whether we are helping charities like Epilepsy Action understand and predict human behaviour, driving smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what individuals think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict industry and human behaviour, helping to power genuinely forward-thinking strategy and decision making.
