National Numeracy were developing an online learning tool and required research to help them select the best name for their proposition in order to illicet maximum engagement. Turquoise was commissioned to provide a robust quantitative assessment to inform the decision-making process.
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Maurice Tse-Leon, Digital Engagement Manager
Turquoise selected an online survey approach working with trusted panel partners to reach a demographically representative UK sample of 1,200 respondents. We completed the fieldwork in just four working days.
From the pairwise comparison and using hierarchical analysis, we were able to provide National Numeracy with statistically robust evidence for the preferred name for the online numeracy tool. Our communication framing methodology provided the client with the optimum linguistic format needed increase user adoption.
Our unique approach
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Know what individuals think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
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