Make Better Decisions for Your Community
Whether you’re looking to reduce car-park congestion, revitalise a green space, or plan public facilities with foresight, Turquoise can help. Our tailored research ensures council decisions are both smart and sustainable.
Let’s talk about research that works. Contact our specialists to explore how we can help your council deliver public value through evidence-led planning.
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FAQs
What difference does behavioural insight make in public space planning?
It uncovers how and why residents use, or don’t use, spaces, helping design environments that feel inclusive, inviting and safe.
Minimise risk: Market research ensures that you are making data-driven decisions rather than relying on assumptions, which increases the likelihood of a successful project, product or service.
Discover opportunities: Market research not only enables you to find the answers you have been looking for, it also helps you uncover unmet needs and emerging trends that can drive innovation and market expansion.
Understand your customers: Customers are the key to growing your business. Market research ensures you gain deep insights into customer motivations, preferences and pain points helping you create and deliver products and services that truly resonate with your audience.
Optimise marketing efforts: Taking a stab in the dark is not only ineffective but also wastes money and resources. Drive engagement and conversions by targeting the right audiences with relevant messaging all backed up with market research.
Stay ahead of competitors: It’s no longer good enough to just think you know your customers. It’s time to invest in market research to stay ahead of market shifts and maintain your competitive advantage.
Why is car-park research important for councils?
Efficient understanding of usage patterns, pricing sensitivity, and demand ensures revenue is maximised and congestion is managed, without unfair cost burdens.
Can research help councils with limited budgets?
Absolutely. Insight helps focus resources where they’ll have the most impact, whether that’s upgrading specific areas, changing opening hours, or better marketing local spaces.
